Jon Steel: Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
Ken Burnett: Relationship Fundraising: A Donor Based Approach to the Business of Raising Money
Kevin Hogan: The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less!
Luke Sullivan: Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
Malcolm Gladwell: The Tipping Point: How Little Things Can Make a Big Difference
Paul Arden: It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book
Robert B. Cialdini: Influence: The Psychology of Persuasion (Collins Business Essentials)
Roy H. Williams: The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires