One last installment to last week's question, before I hand over to the next quiz master, the very public spirited @damianobroin.
I think we all agreed last week that this Oxfam advert isn't the best, but it appeared in a slightly different form in this Monday's Guardian (see below). Today's question is, why might we reasonably believe that more people would read this version than the previous one? (It appeared in page 23, bottom right hand corner).
If I learnt anything last week, it's that you lot like a prize, so something as yet undetermined will be awarded to the best answer to appear in the comments below or a tweet. Answer goes up at 4, like last week.