Aline Reed

Head of Creative at Bluefrog

My dad once picked up a book with the title '15,000' french verbs. He decided he knew at least 15,001 himself. So he started a collection. Thousands and thousands of french verbs on tiny pieces of paper. He kept them in a box. He said to me once "Lots of people have jobs they aren't interested in. If you're very lucky, you'll have one that interests you." Tiny pieces of paper kept in boxes have been replaced by blogs.

My first task when I joined Bluefrog was to build my own desk. From a flatpack. With a drill. Thankfully, they soon worked out that I was more useful in front of a computer. And after a few years, in front of clients.

This is my tenth year at Bluefrog. And there hasn't been a dull moment. There's always more to learn about how we can motivate people to support the amazing charities we work with.